Following the opening of Frank Green’s first store at Chadstone Shopping Centre, we are excited to share the next step in the brand’s growing retail presence at Melbourne Central. Building on the original Chadstone concept, this store takes what worked and pushes it even further.

At Chadstone, we introduced a bold, sculptural approach in which 1,600 stainless steel Frank Green bottles became the building blocks for the space.

At Melbourne Central, the design draws from the same material palette but reimagines it in a more ambitious and enduring way. What began as a temporary, modular installation evolves into a more resolved and permanent expression – signalling a heightened confidence in physical retail, shaped by the success of the Chadstone store.

The two stores work as siblings - distinct in character, shaped by their context and purpose, yet clearly connected by a shared language. Together, they show how the original idea can evolve without losing its identity, growing more confident and established while remaining true to its origins.