Soma is a place to eat simply and well. It is grounded in the belief that good food does not need to be complicated, performative, or rushed to support a healthy life. Originating in Melbourne, Soma has evolved into a more considered expression of everyday nourishment—one that values care, consistency, and time.

The brand is built on honesty. Food is prepared in small batches, by hand, using straightforward processes and ingredients that speak for themselves. There is no spectacle and no excess—just attention to detail, respect for craft, and an understanding that nourishment is as much about how you eat as what you eat.

This philosophy is reflected in a restrained visual identity. Broadly monochromatic and understated, the system favours clarity over decoration and calm over energy. At its centre is a bespoke cursive logotype, drawn to retain the irregularities and rhythm of handwriting. The variable strokes and subtle imperfections reflect the human hand behind the food—an intentional reminder of authorship, care, and presence.

Soma is not about chasing trends or speed. It is about creating space—for slower meals, thoughtful choices, and routines that can be sustained over time. A genuine, no-frills place to eat, designed to support health in a way that feels natural, grounded, and real.